Welcome to The Rock Angus

The Rock Angus began in 2009 with the purchase of cows and heifers from The Grange dispersal in Albury. Since then, we have sourced females on a regular basis from studs around New South Wales and Victoria to build the backbone of our breeding herd. Artificial insemination has been employed from the outset, utilising prominent sires from Australia, New Zealand and the US. Embryo transfers were introduced in 2016 to produce elite calves from the very best of our females.

We do genomic testing on all the animals on our property – males and females – and have done so since the technology first became available. DNA testing improves the accuracy of pedigree EBVs which allows us to select our best females as donors and helps us to match AI sires for those traits we are seeking to improve. It also gives the buyers of our bulls and females the most accurate information possible to assist them in their choices. Genomic testing includes parental verification which means that the purchaser can be assured that the animal being bought from us is exactly what is being paid for which is not always the case otherwise.

Calving ease and early calving are of paramount importance in our program.ย  Our breeding focus is on a strong birth weight to 600 day weight ratio whilst moderating mature cow weight and maintaining positive fat scores.

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Article in The Land

The Rock Angus, The Rock, was open for the first two days of the 2026 Southern Beef Week. Picture supplied.
The Rock Angus, The Rock, opened the gates for both Monday and Tuesday, taking advantage of crowds wending their way north.
Co-owner Karen Masson said there had been great interest from clients ahead of the studs 10th anniversary sale in September.
We normally run an open day about two weeks before the sale, but we decided to do (the) Beef Week this year, she said.
We have more bulls on offer this yearโ€ฆ โ€œand the timing sort of worked out really well.โ€
And we also had Cluden Newry Uppercut U15 on display ... so he created a lot of interest.
Hes just such a docile, beautiful bull and very impressive.

https://www.theland.com.au/story/9318837/2026-southern-beef-week-opens-strong-with-serious-buyer-interest/

Article in The Land

The Rock Angus, The Rock, was open for the first two days of the 2026 Southern Beef Week. Picture supplied.
The Rock Angus, The Rock, opened the gates for both Monday and Tuesday, taking advantage of crowds wending their way north.
Co-owner Karen Masson said there had been great interest from clients ahead of the stud's 10th anniversary sale in September.
"We normally run an open day about two weeks before the sale, but we decided to do (the) Beef Week this year," she said.
We have more bulls on offer this yearโ€ฆ โ€œand the timing sort of worked out really well.โ€
"And we also had Cluden Newry Uppercut U15 on display ... so he created a lot of interest.
"He's just such a docile, beautiful bull and very impressive."

www.theland.com.au/story/9318837/2026-southern-beef-week-opens-strong-with-serious-buyer-interest/
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17 hours ago

๐ŸŽผ Yep, okay, I have re-published the soundtrack!... but it's just so darn good! ๐Ÿ˜„
๐ŸŽ‚ As part of our 10th Anniversary sale we are offering 20 HBR yearling heifers and we haven't held back!
๐Ÿ”” They will kick off the sale as Lots 1-20.
๐Ÿ“ Wednesday 2nd September at The Rock Angus, "Elouera" 5082 Olympic Hwy, The Rock NSW 2655

#angusaustralia #AngusCattle #awnwagga #nutrienwaggawagga #Stocklive #stocklive #nutrienstudstock
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21 hours ago

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